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Paxwell AI Case Study
By ZeremAI

A land investment firm that focuses on simplifying the process of selling unwanted property. They have completed over 80 transactions within a 2-year period.

  • Client Success Marketing Operations Sales

Why ZeremAI?

ZeremAI has extensive experience in AI Automation for real estate in the Paxwell tech stack to achieve the goals of doubling annual profitable acquisitions.

Departments of focus

Marketing

Acquisitions

Sales

Paxwell Wanted to Increase Qualified Deal Flow and Double Profitable Land Acquisitions

Challenges

Lead Fatigue

Sending thousands of direct mail pieces with a <1% response rate, leading to high marketing costs per deal.

Due Diligence Bottleneck

Each potential property took 4–6 hours of manual research (zoning, topography, road access, and liens).

Pricing Uncertainty

Manual Comping (comparable sales analysis) was slow and prone to human error, resulting in missed deals or overpaid offers.

Inefficient Processes

Time consuming and tedious manual tracking of opportunities, land management and acquisition.

AI Automation for Land Acquisition System

Results Achieved

80%

reduction in bad offers with AI automated lien and title checks

45 seconds

due diligence time per property reduced from 5 hours 

54%

reduction in Cost Per Acquisition (CPA) of qualified property leads

7

closed deals per month, representing a 105% increase in acquisition velocity without the need for additional headcount

Tech Stack

Contact Setup in GoHighLevel

  • Deal Scoring Architecture: Specific fields (Wetland %, Slope %, Lien Amount) instantly quantify parcel risk/viability, filtering for high-profit acquisitions and flagging "deal-killers" (e.g., landlocked).
  • Deal Financial Modeling: Dedicated slots (Comping Value, Offer Price, Profit Estimated) enable real-time margin calculation. This data-backed contracting prevents overpaying and protects 2x profit growth goals.
  • Automated Legal & Logistics Tracking: Fields for Years Owned, Ownership Type, Road Access provide pre-vetted data for instant contract population, eliminating seller back-and-forth and significantly accelerating "Speed to Contract."

GoHighLevel (GHL) Conversation AI ChatBot Setup

  • 24/7 Instant Lead Capture: Land sellers often reach out outside of traditional business hours, ensuring no potential deal is lost to a competitor's faster response.
  • Automated Deal Qualification: Instead of an intake specialist spending hours on the phone, these AI agents are programmed to instantly ask critical deal-breaker questions—such as parcel number, acreage, or asking price.
  • Scalability Without Overhead: Managing multiple agents for different channels requires zero additional headcount. This allows Paxwell to double their outbound marketing volume (and subsequent inbound inquiries) while keeping their operational expenses flat.

AI Automated Deal Due Diligence

  • Deal Data Automation: This Make.com integrations creates a "closed-loop" ecosystem that seamlessly syncs Google Sheets, Google Drive, and Gmail with GoHighLevel, ensuring 100% data integrity without any manual entry.
  • AI-Managed Property Analysis: The integration of OpenAI and Make AI Agents allows the system to autonomously score properties and generate offers based on natural language inputs, replacing hours of manual human underwriting.
  • Instant Lead Processing: The system captures and processes property data the moment a lead comes in, ensuring Paxwell achieves "speed-to-lead" advantage over slower competitors.

GoHighLevel Deal Communication

  • Dynamic Lead Segmentation: The Property Score workflow automatically tags leads as high or low quality, allowing Paxwell to prioritize high-profit acquisitions and focus managers only on the most buyable land parcels.
  • Autonomous Lead Engagement: The Tag Trigger workflow immediately performs a Phone Null Check and sends targeted SMS or emails upon tagging, creating a Speed-to-Lead advantage without manual team intervention.
  • Zero-Error Data Routing: These workflows act as a CRM data traffic controller, using conditions to check for missing phone numbers or property scores. This prevents junk leads from clogging the pipeline and ensures accurate, professional outbound messages.

Automated Contracting

  • Eradicating Manual Data Entry Errors: This ensures 100% data integrity from the initial lead capture through to the final signature, reducing legal friction and professionalizing the brand.
  • Massive Operational Leverage: Paxwell can send 100+ contracts a day without increasing overhead, effectively turning their acquisition process into a scalable digital factory rather than a manual labor-intensive office.
  • Extreme Speed to Contract: This system eliminates the wait time between a verbal agreement and a written offer.

Meeting Rhythms and Agendas

Intentionality, Consistency and Structure

  • 1. Repeating Meetings
  • 2. Intentional agendas that link to working operational systems
  • 3. Agreement on Key Actions

Agenda

  1. How are you feeling today, on a scale of 1-10? Please indicate in the chat
  2. Good News and Acknowledgment in regards to Company Values
  3. Reporting Review

    a. Department OKRs Dashboard
    b. Department OKRs

  4. Revenue Review

    a. Revenue Dashboard
    b. Revenue Pipeline

  5. Department Operational Board
  6. Next Steps / Action Items Recap

Paxwell Stamp of Approval

The implementation of the Autonomous Acquisition Engine has officially moved Paxwell from a linear operation to an exponential one. By automating the top-of-funnel valuation and contract delivery, we have effectively removed the human bottleneck that previously capped our growth.
Levi Shemtov
President, Paxwell

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